In advance of the forthcoming Dáil elections, the Office of the Data Protection Commissioner (ODPC) has issued guidance to candidates for election and their representatives on canvassing, data protection and electronic marketing (the Guidance). Publication of the Guidance follows the ODPC’s previous efforts to boost awareness of individuals’ privacy rights in this area (see previous blog here).

The Guidance includes an overview of the provisions in relation to unsolicited marketing and cookie use as contained in the EC (Electronic Communications Networks and Services) (Privacy and Electronic Communications) Regulations 2011 (S.I. 336 of 2011). It also emphasises the use of clear and prominent Privacy Statements on websites and data base compliance with the 8 Data Protection Principles.