On 13 March 2024, the European Parliament and the Council adopted Regulation (EU) 2024/900 on the transparency and targeting of political advertising (the Regulation). The Regulation is now in force, however, the majority of its provisions will not take effect until October 2025.
This article aims to provide a summary of the key provisions of the Regulation under the following headings:
- Scope of the Regulation
- Transparency and due diligence obligations
- Targeting and ad delivery of online political advertising
- Supervision and enforcement
- Scope of the Regulation
The Regulation is intended to provide harmonised rules on transparency and related due diligence
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