On 13 March 2024, the European Parliament and the Council adopted Regulation (EU) 2024/900 on the transparency and targeting of political advertising (the Regulation). The Regulation is now in force, however, the majority of its provisions will not take effect until October 2025.

This article aims to provide a summary of the key provisions of the Regulation under the following headings:

  1. Scope of the Regulation
  2. Transparency and due diligence obligations 
  3. Targeting and ad delivery of online political advertising
  4. Supervision and enforcement
  1. Scope of the Regulation

The Regulation is intended to provide harmonised rules on transparency and related due diligence

Continue Reading Political Advertising Regulation

The Irish High Court has issued a significant decision in Aldi Stores (Ireland) Limited & anor v- Dunnes Stores (No.2) [2015] IEHC 551holding that a plaintiff is entitled as of right to an injunction where a trade mark is infringed in the course of a comparative advertising campaign even where the advertising campaign in question has ended. The defendant has indicated that it will be appealing the finding of liability made by the court. Continue Reading High Court grants injunction prohibiting further trade mark infringement in relation to advertising campaign which has ended.